It is a myth that you need a 5-figure marketing budget to get your website on the first page or high on Google for your chosen keyword phrases! How to Rank Higher on Google Without Spending Any Money
This simply isn’t true. With a bit of time and persistence ANYONE can beat the big Fortune 500 companies (that spend thousands on SEO) at their own game.
Why is it so important to get your website on the first page of Google?
In most countries, Google is the preferred search engine for over 80% of web users, with other engines a distant second at between 5% and 10%. Get your website ranked highly on Google – where you’ll get most of your traffic from – and your rankings in the other search engines will take care of themselves.
Secondly, if you’re not on the first page of Google – and hopefully in the top 3 – you’re not going to see much search traffic. Studies have shown that the website with the first ranking will receive about 35% of the searches, #2 about 15%, and #3 about 11%. By the time you reach #10, they only receive about 2%!
This shows the incredible value of having good rankings on Google for your chosen keyword phrases.
How to Rank Higher on Google Without Spending Any Money
So how do you rank for a particular keyword phrase?
Links and content…keyword rich links from other websites to our own. These links shouldn’t just be pointing to the homepage of our website, however spread across the internal pages of the website as well.
These keyword rich links or anchor text need to be your keyword phrase hyperlinked with your website address. For example, Australian wholesalers is a keyword rich link to the homepage of this website for the keyword phrase, Australian wholesalers.
It also helps to make sure you update your website as often as possible with some quality, relevant content. Having a blog as part of your website is a great way to do this. I’d suggest once a week as a minimum, however the more often the better!
There are a few on page things you can do that will help – meta tags, header tags, keyword rich content, keyword rich domain – however for most keyword phrases, this alone won’t be enough to get you the top rankings. You’ll still need to build off page links.
How do you get these links?
There are many different ways to build those priceless backlinks to your website so you can rank high on Google, however I’ll just go through some of the more common free methods.
Article marketing involves writing articles (usually around 400 to 700 words in length) that are targeted to the type of people you want to attract to your store. You then submit these articles to several popular article directories on the net. A couple of the best are EzineArticles and ArticlesBase, however there are literally thousands you can use.
Anyone can submit a free press release about their business. Just do a search on Google for ‘free press release website’ and submit yours. Press releases are a great way for not only building links, however gaining possible media exposure for your business. I was once contacted by a radio station for an interview following a press release I did for one of my websites!
Find the most popular Australian blogs in your niche and start getting involved by commenting on their blog posts. Try to make the comments thoughtful and helpful as this will increase your chances of getting the comment approved.
Social marketing is quite big these days, however on Facebook, Twitter and a huge array of smaller websites. You could start your own Facebook fan page and offer people an incentive to sign up – free information, product discounts etc.
Create a video related to your niche and upload it to YouTube and other video websites. You can create one using a digital video recorder or on your computer using free screen recording software.
You’ll also find that these methods not only help in building backlinks, and ranking high on Google, however also help to drive traffic directly to your website as an added bonus.
So let’s get started today! Figure out how much time you can put into these methods, then work out a weekly plan to promote your website. Maybe you could write and submit 3 articles, make 5 blog comments, 5 forum posts and 2 videos!
Whatever you think you can do…set a plan and make a start now. Every little bit will help to drive more of that web traffic to your website and not your competitors.