The common misconception about SEO is that it’s time-consuming and difficult. As a website owner, you probably don’t have much time to study the ins and outs of SEO optimization. What’s more, you don’t want to overspend to have a professional do it for you. Fortunately, there are SEO optimization techniques you can do yourself to put your page in a better position. Paired with the right and affordable SEO tools, you’ll have little to no difficulty boosting your website standing!
To do this, all you need is to perform these simple tasks daily and you should see a significant improvement in your website’s traffic and sales figures. All you need to do is focus on a few simple tasks every day for about five to ten minutes. Here are some of them.
Work on headings and titles
In SEO marketing, Google is your best friend. Photo: Pixabay
A well thought out title will help your customers find you and encourage them to click on your website. You definitely want your title to be search engine-friendly since it prioritizes the most relevant post for what online searchers are seeking. The best practices for page titles include keeping their length to less than 60 characters long and using your target keywords in them. Words such as why, how, where and what will be useful since they are the words most used for searching.
Use meta descriptions to your advantage
Meta descriptions are a few sentences that accompany search results. If you are using a content management system (CMS), you will find a place to write descriptions about your website within the application itself. Writing these descriptions in a way that raises interest can increase clicks on your website to a great extent. Search engines will take notice of the higher clicks and place your page on top of their list.
Make the best use of SEO plugins
This is true if you are using a WordPress site. WordPress allows you to make use of plugins to optimize websites for search engines. All in One WordPress SEO plugin by Semper is one of the most powerful and user-friendly SEO plugins for WordPress in the market. It has features that allow you to add meta title, description, keywords, and other necessary tags for quick on-page SEO optimization.
The All in One WordPress SEO plugin should help you understand the art of SEO optimization better as well as your daily SEO strategies. Try it and see if it works for you.
Use powerful descriptor words wherever possible
Words such as Best, Ultimate, Now, Amazing or Review do a superb job in encouraging clicks. Pepper these words in your title and in the content, so that they will work as a call to action for your website. Buying is an emotional act and logic only comes later. These power words will hook readers to your website and make you stand out from the crowd.
Keep your page simple and do not use duplicates
Make sure your headlines are unique on every page to ensure your audience finds the right thing. Keep the tone of your post informal and simple so it will be more relatable. Plus, you give them the sense that you are on the same page.
Focus on unique selling points
Is your product the best in the market? What are its unique features? Every business has a unique selling point to talk about. Put that as the first thing on your page or blog, because that is what your customers will remember you for. A unique hook makes you stand out from your competitors and win you clicks. You can also promote special offers through this method. Make sure you add your hook and special offers in your meta descriptions.
Look at your page and try to identify what your customer would need that would make them want to click. With on-page keyword SEO still being the key aspect for page ranking, it is in your best interest to create a text that is compelling and uses keywords. That will not only optimize your page but will reduce the time you spend worrying about whether you have done the right thing with your SEO.