Marketing is the key to every successful business. As rightly said by Bill Gates, “If your business is not on the internet, then your business will be out of business.” This shows the significance of online marketing for an organisation.
With the current scenario, one struggles to grab attention as the internet is flooded with companies and businesses. If you wish to increase your revenues through sales, you must pay attention to the landing page and its design.
Design plays a vital role in attracting and retaining the audience on a particular website. It shouldn’t be too tacky to irritate the viewer and not too simple not to deliver its purpose. A good web design (along with other aspects) will lead to higher conversions.
Here are twenty tips which every digital marketing agency in Melbourne swears by to boost conversions.
Improve the loading speed for your landing page
If your landing page takes too long to load, it may frustrate the viewer. Generally, it’s 3 seconds that a viewer spends towards a site. If in that span of time your content doesn’t load, it will be of no use.
Show different segments clearly
Don’t make it hotch-potch. Keep it clear for the customers to easily navigate through the website without much confusion. Segregation of various segments should be clear with a fair amount of spacing between them.
Think of SEO adaptive design
Search Engine Optimisation (SEO) is the key to better visibility of your website. If you want to rank higher on Search Engines, your website must be Search Engine Optimised.
For this, using minimal layout, clean design and scroll motion slider on a landing page, which is built with XHTML + CSS can help create SEO adaptive designs.
If you aren’t sure of your website’s SEO, take help of local SEO Melbourne experts. They will be able to guide you through every aspect of it.
Use Compelling Headlines
The headlines can either create or destroy the effect of your landing page. Pay attention to the headlines and how you can make it more attractive. While doing so, you should keep in mind that the headlines aren’t suggestive, ambiguous or full of metaphors. It should be sharp and to the point.
Make it Responsive
Earlier, it was enough to create a single design that would fit the normal desktop or laptop screen. However, in recent times with the growth of smartphones and tablets, it has become necessary to have responsive web designs that fit on different devices with different dimensions. A fully responsive website will be user-friendly, which enhances the customer experience.
A professional landing page is the one which will create an enhanced user experience which will, in turn, lead to conversions. It’s one of the most influential platforms which combines marketing and psychological techniques.
Thus, we can safely say that a compelling landing page will motivate the actions of select, order, pay and purchase. Strategies like these will boost conversions.