Boost Your Startup With These 5 Proven Lead Generation Tactics


Startups don’t have the leisure that enterprises have in terms of available assets and resources. They do, however, share the same goals, to grow and generate a stable revenue stream.

To do this, startups have to seize all lead generation opportunities. Only in their case, they have to be smart about choosing their tactics.

Otherwise, they might not be able to overcome the failures that their older and bigger cousins could.

The trick is to create a funnel specifically for your target audience.

If you are running a startup, a unique funnel will help you attract your target customers, capture high-quality leads, and easily convert them into customers.

And to do so, you will need to use different strategies ranging from offering attractive courses via LMS software and being active on social media.

Here are the 5 lead generation tactics that can give startups a vast boost.

Deliver An Alluring Offer With LMS Software

So, what is this alluring offer that we keep talking about? It can be anything ranging from an ebook to an online course created via LMS software.

The trick is to create a lead magnet specifically for your audience. Why do you need a lead magnet?

According to recent research, without a lead magnet, you will lose up to 95% of prospects that visit your website for the first time.

To deliver strong lead magnets, you have to build them around problems and solutions.

You can have a magnet for each subgroup of your target customers, each one addressing a very specific problem and offering a solution for it.

Using an LMS software is great because you can invite customers to a course via email, and even offer them certificates upon completion.

Step Up Your Content Marketing Game

This positively affects both opt-in rates and the conversion rate.

Become Active on Quora

Quora is where many people spend their time each day. The chances are that some of your potential customers are there as well.

By expanding your funnel, you will generate more opportunities for lead generation, and that’s exactly why you should actively participate in Quora.

If you don’t know anything about it, Quora is a website where people ask questions and other people answer them.

Now, you don’t want to lose time answering all sorts of questions. Keep it specific.

To do it, you will need to take a look at your target customer research report and start browsing Quora for the kind of questions your customers might ask.

Make sure that your answers are to the point and not overly promotional. Feel free to include a link to your landing page or appropriate content in your blog section.

Enter The Social Media Arena

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