Startups don’t have the leisure that enterprises have in terms of available assets and resources. They do, however, share the same goals, to grow and generate a stable revenue stream.
To do this, startups have to seize all lead generation opportunities. Only in their case, they have to be smart about choosing their tactics.
Otherwise, they might not be able to overcome the failures that their older and bigger cousins could.
The trick is to create a funnel specifically for your target audience.
If you are running a startup, a unique funnel will help you attract your target customers, capture high-quality leads, and easily convert them into customers.
And to do so, you will need to use different strategies ranging from offering attractive courses via LMS software and being active on social media.
Here are the 5 lead generation tactics that can give startups a vast boost.
Deliver An Alluring Offer With LMS Software
So, what is this alluring offer that we keep talking about? It can be anything ranging from an ebook to an online course created via LMS software.
The trick is to create a lead magnet specifically for your audience. Why do you need a lead magnet?
According to recent research, without a lead magnet, you will lose up to 95% of prospects that visit your website for the first time.
To deliver strong lead magnets, you have to build them around problems and solutions.
You can have a magnet for each subgroup of your target customers, each one addressing a very specific problem and offering a solution for it.
Using an LMS software is great because you can invite customers to a course via email, and even offer them certificates upon completion.