@articlexl As regards marketing products & services and creating awareness to reach a target audience, search optimization is not new in the marketing industry. It is, however, the most common, economic, and efficient means of attracting prospective customers to one’s business.
As the years go by, better and more efficient ways are developed, all directed in line with only one goal- to achieve a high number of customers and business helpers. This article stands to educate you on the 15 voice search optimization techniques that will be useful for you in 2020.
Is Voice Search the future?
The majority of mobile devices produced now in the market are included with the latest Artificial Intelligent technologies, which allows users to make searches with their voice- voice search. According to a study carried out on about 2000 people, it was discovered that 27% of them made use of voice research consistently once a week.
In the same survey, 22% of the 2000 individuals sampled utilized voice searches daily. This percentage mentioned above will most likely increase as the Artificial intelligent technologies continue to improve with time.
Voice search is a quicker, less stressful, and effortless means of doing searches while engaging in some other things at home, such as cooking, baking, doing the dishes, and so on. It creates an atmosphere where you can multi-task. It is not that text command searches will ever fade off; what we are saying is that more people are becoming aware of a more natural means of doing searches online.
How can you optimize for voice search?
Voice search and text command searches are different in many ways, which include the length of queries, the search content, and so on. The queries length of a voice search will be longer than traditional text command searches. This is because most voice searches will be in the form of questions and requests. Here are the 15 ways you can optimize your business for voice search in 2020.
1. Consider the searchers’ intent
In the real sense, it is impossible to know searchers’ intent, but we can conclude that the majority of voice searches will be conversational. Many users will make use of voice search while driving, in a hurry or late for something. In that regard, it is advisable to optimize contents that are conversational such that when a user asks, “where is the nearest coffee shop?” your content can popup.
2. Consider providing answers to questions
Most voice searches will come in the form of questions such as how, why, where, when, and so on. As a user in a hurry to find something while working, if I am to use voice search, I will most likely ask a question. This is because it looks like I am talking to someone who has the solution to my problem. Optimize your website or blog in such a way that it provides answers to questions.
3. Use Natural Language
Use natural language everyone can understand. A user trying to search for something with voice research is trying to talk to his/her voice assistant, there is no need to use complex language. Ensure your headings and content body is simple enough and optimized with natural language. By doing this, you stand a better chance to come out on top as the first answer on voice search results.
4. Long Keywords
Individuals using voice search tend to be specific in their request, which results in more queries than text searches. For instance, a user wants to know more about how to optimize a website. If he were to use, text search, he would simply type “website optimization.” Using voice search, he can say, “hey google, how can I optimize my website?” The latter is longer because he is trying to be specific or conversational. Optimizing your content with long keywords will yield better results.
5. No Keyword Stuffing
Understanding the fact that optimizing your content with long-tail keywords doesn’t give room for you to include irrelevant or unrelated information. This is, however, bad for SEO ranking. Ensure content are informational and relevant to the search.
6. Actionable content
According to Google, voice search features actionable queries about thirty times more than text command searches. The reason for this is because most people using voice search are either looking for something or trying to locate somewhere urgently. Optimize content to provide solutions to action-based queries.
7. Develop Frequently Asked Questions
This is one of the smartest ways to optimize content for voice research. Create FAQs that will ensure that all questions relating to your content are answered. This will improve the relevance of your content such that when a user asks a question using voice research, your content will pop up.
8. Seek Information concerning Official User Guides
As there are guidelines for using basic text searches on Google, Bing, and other search engines, there are also some rules guiding voice search. Seek some information in this regard to understand how it works and use it to optimize your website.
9. Think like a customer
Avoid thinking like a marketer this time. Individuals don’t speak to their mobile voice assistants because they want to read marketing copies. Optimize your content to satisfy the needs of searchers. Think less about marketing your products and more about how you can provide value.
10. Optimize for featured snippets
Featured snippets are those shorts answers google apps provide to your question. Endeavor to optimize your content for featured snippets on search apps such as Google Home and Alexa. This will help rank your content.
11. Organize your content
The majority of voice searches are question-based. You can organize your content into subtopics asking questions. This is because the more matches you have, the better chance you have to pop up on voice search results.
12. Create straightforward content
Create content that is easy to read. Avoid using complicated language and fancy words that will reduce the readability of your content. Most people using voice search will most likely make use of simple words. As a matter of fact, the average voice search is written at a ninth-grade level. It is advisable to optimize your content in that regard.
13. Site speed
This is another difference between using basic text search and voice search. It takes less than a second for a voice search to load and about four times faster than an average webpage. A perfect way to optimize for voice search is to improve the speed of your site.
14. Length of Content
The range of your content matters. The average number of words for Google’s first-page position is about 1900 words. That’s for text search results, to rank for voice search, you will need to include more words in your content as relevant as possible. Websites, including more words, have a better chance to popup on voice search.
15. Optimize for Location
Most people who use voice search are looking for something nearby. Try to optimize your content in such a way that it will provide quick solutions to “nearby search requests” such as “dentist nearby” or “best coffee shop nearby.”
As the world continues to improve, marketers must continue to devise new methods and strategies that will flow with the trend. These few methods of optimizing for voice search can help you take advantage of the next big thing-voice search.