Do you know that case studies are often more effective than common marketing tools such as brochures and traditional sales collateral? The reason is simple. Everyone loves stories, and case studies bring forth the stories that allow the audience to associate with the brand. Needless to say, well-constructed case studies can benefit a company immensely.
Since case studies are so crucial to the success of a business, B-school students are often asked to prepare case studies as a part of the curriculum. But since it is a complex task, they often need case study help from the experts.
Whether you are a student or a professional, you need to know a few measures which will allow you to produce a successful case study.
1. Understand the basic requirements:
Before you start working on a case study, you must understand what you are supposed to do with the task. Knowing just the topic is not going to be enough. You need to be more specific about the area of discussion.
You need to consider which aspect of the topic you want to discuss, which period to focus on, what questions to ask, and what outcomes to expect from the study. If you have doubts, consult with your professor or seniors before you start.
2. Prepare an outline:
Once you have a good understanding of what to do with the case study, it will be wiser to develop an outline for the task. The outline helps you organize the content of the case study. More importantly, it allows you to develop concise content.
When you have an outline in front of you, it becomes easier for you to create structured content as you stay on track while drafting the paper. There is nothing more effective than structured storytelling.
3. Use quotes:
To make your case studies more engaging, it is important to get a direct quote from the clients or relevant individuals. This adds more credibility to your case story. For professional case studies, it is better if you get the quote from the clients and share their part of the story as well.
You should also consider using quotes from the professional in your organization who worked on the client’s project. This makes your case study more relatable for the audience, and they start to associate themselves with the people involved in the case.
4. Include keywords in the title and content:
This may not be much relevant for the student, but for professionals, it is crucial to add the relevant keywords in the right places of the case study. You need to conduct keyword analysis on the case study topic and include major keywords in the title as well as the body.
This measure will help search engines to find the Reebok case study help and improve its visibility on the internet. The name of the client’s company as well as the nature of the service your offered can be put as keywords in the content.
5. Focus on the storytelling part:
Like most stories, your case study also requires a beginning, a middle, and an end. Since people love stories that have a struggle against the odd and a turning point, you can use those elements in your case study as well to make it more appealing.
However, it is essential to remember that case studies are not the same as literature. Just focus on explaining the client’s challenges and how your professional services helped them overcome the challenge. Show results and highlight the fact that you were able to deliver on your promises.
6. Use stats:
Words are effective to a certain extent. To persuade your readers into believing in your credibility, you need to provide them with numbers. Numbers, as in statistics, can be useful in describing the magnitude of a challenge and the results you have achieved.
There’s no need to be disappointed if you don’t have tonnes of statistics to prove every point of yours. Even a few numbers can be useful in convincing the readers.
7. Put images and other visuals:
Even though many case study writers don’t use images or other visual elements, you can certainly take this route to make your case study more interesting. If you have the image of the product and its different components, it makes a strong impact on the readers.
You can also consider taking a picture of your client’s facility or capture the moment when your team members are directly interacting with the clients.
8. Avoid using jargons:
Even though you and your clients use the technical terms all the time, your readers may not know about half of them. So, it is recommended that you avoid industry jargon and acronyms while writing the case study.
Develop your case study in a way that even a non-specialist can understand. The key is to lay the situation out as simply as possible so that your readers can easily understand your success story.
9. Incorporate videos:
As a student, you may need to limit your case study to text and some graphs only. However, for the professionals, there are no such limitations. So, it will be better if you produce a video that communicates a client’s experience and enthusiasm in ways that text cannot explain.
Videos are more appropriate when you deal with high profile clients who want to learn more about the services.
10. Proofread the content thoroughly:
Although it may sound basic, yet it is the most crucial part of the whole process. Unless you confirm the accuracy of the case study, you cannot expect it to be successful. Proofreading not only helps you identify grammatical and spelling errors but also allows you to notice the areas which could have been presented better in the paper.
Spend some significant amount of time proofreading the content of the case study and ensure that it is the best version of the case story that you wanted to share with the world.
An academic case study may be a lot different than the one used in the professional field. However, they both share some crucial elements which I have addressed in the blog. Hopefully, the tips mentioned in this blog will help you improve your case study writing game.